It seems to me that second life needs a new idea to boost it back up toward the plateau of productivity. Luckily for us…just Wednesday afternoon PC world announced, “In a move obviously meant to attract more mainstream users to Second Life and salvage some of the realm's lost momentum, Linden Lab will soon be moving mature content to a secondary continent within the virtual world.” Thank goodness, now I have a reason to join!
Sike.
This isn’t really the boost I was thinking. Second Life needs a strategic direction that is appealing for both the individual and the corporation if it wants to survive in the long-term. I can see the potential of doing business on a rainy day in a beautiful sunny Second Life city. It could provide businesses with a large audience and users with compelling interactions and experiences, but as Scott Monty says it takes work everyday just to get corporations on board with blogs and basic social media. Perhaps this X-rated initiative will persuade some individuals back to the game, but I’m not sure adult content is going to help management make the leap.
Until Second Life gets its act together to create some meaningful content to bring users back, I’m not sure there is much incentive for mainstream organizations to invest precious resources, especially in a time like this. Personally, headed into the thick of the business world and having never found much more to Second Life than overly buff beefcakes and too many girls wearing bikinis with angel wings, I don’t think I’ll be recommending it to clients anytime soon.
